1. What product are you selling?

This helps us decide what kind of photography would be best suited for your brand cohesion. We also get to understand how luxurious or simple your photography should be.

2. What demographic is your brand targeting?

Who is your customer? is the product used by men or by women or both? Is it used by adults or by children? Are your products being sold to environmentally conscious consumers? Are you consumers in the lower class, middle class or upper class?

This helps us figure out how luxurious, utilitarian, or simple the photography needs to be needs to be. The product needs to appeal to the targeted consumer. Clients who spend R4000 on a product will expect the photography to look luxurious and opulent. A product that costs a million needs to like a million Rands. A product that sells for R40 can only spend so much on the photography, hence the cost of the photography needs to be as minimal as possible.

3. Budget & costs

How much can you afford to spend on photography?

This affects how much you can spend on all you photography.